It was about time to create no. 3 of our Asian search engine market share series (no.1, no.2) . Most of the data is from late Q4 2012 and as such also valid for the beginning of 2013. We analyzed various sources and came up with a nice infographic (see below) which covers China, Taiwan, Hong Kong, South Korea, Japan, Vietnam, Philippines, Indonesia, Singapore, Malaysia, Thailand and India with a total Internet population of almost 1 billion people. The table with details is at the bottom of this page.
Is there a search equator in Asia?
The idea behind this research was actually to discover the Google equator in Asia and visualize it on a map. Well, see for yourself if there is one.
Besides this playful approach, there are sturdy reasons for looking at the search market pie in Asia once again:
- Alibaba just launched its own search engine Aliyun to take on Baidu and its contenders
- During Chinese New Year 2013 TV commercials in China for luxury products were prohibited by the government which led to assumptions that more budget will flow into digital and Baidu will be a major profiteer of it
- With Qihoo a new player evolved in China and took a market share of 10% being the runner up in China behind Baidu
This time we jumped on the infographic trend train to visually display our aggregated results. Infographics are a great way to visualize large amounts of data, clearer and more entertaining than just bone-bare tables. And the target to discover the search equator in Asia – an imaginary line separating countries with Google as the search engine market leader from markets where local search engines captured the market leadership –added lot’s of fun too.
Feel free to share the infographic, however please add a link and/or mention us as appreciation for our work. It took quite a while to get all that stuff together. Thanks.
And here’s the raw data in table format:
| Country | Total Internet users |
Google % | Google Total User |
Baidu % | Baidu Total User |
Yahoo % | Yahoo Total User |
Naver % | Naver Total User |
|---|---|---|---|---|---|---|---|---|---|
| China | 513,000,000 | 73% | 374,490,000 | ||||||
| Hong Kong | 5,000,000 | 65% | 3,250,000 | 33% | 1,650,000 | ||||
| Taiwan | 17,000,000 | 34% | 5,780,000 | 65% | 11,050,000 | ||||
| South Korea | 40,400,000 | 10% | 4,040,000 | 66% | 26,664,000 | ||||
| Japan | 101,300,000 | 76% | 76,988,000 | 22% | 22,286,000 | ||||
| Vietnam | 33,000,000 | 95% | 31,350,000 | ||||||
| Philippines | 33,600,000 | 82% | 27,552,000 | 16% | 5,376,000 | ||||
| Indonesia | 55,000,000 | 96% | 52,800,000 | ||||||
| Singapore | 3,700,000 | 88% | 3,256,000 | 8% | 296,000 | ||||
| Malaysia | 17,700,000 | 91% | 16,107,000 | ||||||
| Thailand | 24,000,000 | 99% | 23,760,000 | ||||||
| India | 121,000,000 | 97% | 117,370,000 | ||||||
| Total user | 964,700,000 | 362,253,000 | 374,490,000 | 40,658,000 | 26,664,000 | ||||
| Total percentage | 38% | 39% | 4% | 3% |
